- President and Founder, Define U Consulting
Gina believes that by being crystal clear on who we are, what defines and differentiates us (as individuals, as organizations, in our product offerings, etc.) and staying true to it, we will discover potential that would otherwise go untapped. She is the founder and president of Define U Consulting, and is committed to helping individuals, teams, and organizations elevate their performance by advocating for programs that bring trust, accountability, authentic communication and collaboration to the workplace.
Prior to founding her own company, Gina spent 24 years at Aetna, where she enjoyed a successful career in sales, sales management, and in learning and development. She led a team that was responsible for all training and development needs for the sales and sales management teams across the enterprise. During her tenure she participated in various process improvement, change management and culture initiatives, as well as leading the teams responsible for planning and executing annual sales conferences for upwards of 700 sales professionals.
Her background in planning with senior leadership to align training with business priorities and drive performance improvement in both front-line sales and leadership teams has translated well for her as she works with clients of her own. These clients include small to mid-size businesses in the insurance, health and wellness, and financial sectors.