GPAHU Members Only Event

NOVEMBER 12, 2019

11AM – 12:30PM


As a follow up to the citywide B-PHL Innovation Festival, the GPAHU has partnered with Independence Blue Cross to provide our members with an overview of the innovation initiatives that are spanning a variety of industries to inspire new ideas and connections with your customers.


  • Re-imagining the way we do business
  • Changing your mindset
  • Improving people’s lives

Additionally, Brett Mayfield, Senior Vice President Sales for Independence Blue Cross, will share his perspective on local market insights and trends on industry direction.


10:30am Registration and  Networking Breakfast

11:00am  Program


Lunch served after the program

Presented in Partnership with

Space is limited to 100 guests – Register today! Inquiries to Karen Mardis at



  • Michelle Histand
    Director, Innovation, Independence Blue Cross
    As Director of Innovation at Independence Blue Cross (IBX), Michelle uses design to solve sticky problems in health care and beyond. She loves taking a mess and making sense of it while giving people new tools and frameworks to get creative.
  • Brett Mayfield
    Senior Vice President Sales, Independence Blue Cross
    Mr. Mayfield is responsible for the new business and retention of Independence’s Consumer, Small Group, and Middle Market segments. 


We're sorry, but all tickets sales have ended because the event is expired.



1901 Market Street, 13th Floor, Philadelphia, Pennsylvania, 19103, United States


November 12, 2019
 10:30 am - 1:30 pm